http://www.wwd.com/issue/article/112777PARIS — Josh Holloway — aka James "Sawyer" Ford in the TV show "Lost" — is the new face of Davidoff Cool Water worldwide, outside of North America.
Terms of his long-term agreement with the brand were not disclosed.
"Davidoff Cool Water is a legendary fragrance, a unique worldwide success since 1988. Holloway has a strong, authentic, cool personality, but also an intimate relationship with the water," said Françoise Mariez, senior vice president international European marketing licenses, Coty Prestige, in a statement Monday, referring to Holloway's role as an island castaway in "Lost," as well as his coming from California and residing in Hawaii, plus his penchant for sailing and fishing. "As an icon of masculinity and powerful character, he truly embodies the values of Davidoff Cool Water."
For his part, Holloway said in the statement, "I love Cool Water because it is simple, powerful and timeless. To me, the Cool Water man is not someone who is trying to be cool, he is someone who is comfortable with his masculinity."
Holloway will appear in his first Davidoff Cool Water advertisement this July. His other projects include silver-screen films this year such as "Command & Conquer 3: Tiberium Wars" and "Whisper."
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D:How much clearer could you be about her choice? She's had sex with him!When you are curled up naked on someone's chest, you have made your choice
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Sujet: the new face of Davidoff Cool Water worldwide, outside of N 
Mar 13 Fév - 9:37
pk ils ont pas pris ça comme sponsor pour la promo de lost sur tf1 
mm les mémés auraient voulu regarder un beau gosse comme ça 
